The Blood Donor Center at New York Hospital Queens engages the business community in efforts to increase awareness of the need for blood donation.
This allows a business to enhance its image at little or no cost.

Designed for large companies or those with multiple sites. Partners agree to assist with donor awareness promotion for one or more months during the year, allowing the use of their name and logo, and agreeing to display promotional materials at their sites. Programs are tailored to highlight the unique aspects of the participating business.
A sponsor holds one or more employee blood drives (30 or more volunteer donors per drive) each year at his site of business, or at an agreed-on donation location.
A contributor supports local community drives or hospital sponsored events by displaying posters and/or contributing gifts for raffle drawings.